Real Time Consumer
Interaction Management Platform
The
Company has continuously upgraded the toolset to create the most flexible, comprehensive
and cost effective Real Time Interaction Management System (RTIM) available today.
The Company’s CTO has refined this
platform over the past several years and the architecture facilitates rapid
deployment and integration. The current
production system is deployed at the corporate headquarters of Toro and is
being used as a model for user experience management for their dealers. The platform
provides the rich user experience and
informational content currently available on Toro's Website, directly on
the user's mobile device, driven by
proximity and user initiated requests
for additional information.
·
The Omni-Channel
Imperative:
The next wave for retail marketing pros is Cross-Channel Campaign Management
but according to Forrester Research schedule-based CCCM workflows are becoming
less effective and need to be replaced
by contextually relevant customer interactions which include advanced
analytics, real-time interaction management and digital channel delivery.
·
Time to Market Developed Solution: This product can either be deployed as a stand-alone solution or
integrated into a more comprehensive Cross Channel Campaign Management
Solution. The company estimates that owning this technology will provide a 12-18
month time-to-market advantage over developing the technology from scratch.
·
Rapid growth in markets: According to Forrester
Research, "In the US market, nearly $1 trillion of US retail spend was
influenced by mobile phones. US shoppers
spent $334 billion online in 2015 and another $1.2 trillion in physical stores
influenced by digital channels, with this number expected to grow to $1.6
trillion by 2020."
·
The Strategic Acquirer:
Can immediately
expand company sales with an improvement in sales and distribution efforts. The
product can be deployed as a stand-alone socially integrated software platform
built for enterprise. It delivers personalized digital content based on
customer’s interactions and environment . It is also an excellent companion
product for providers of cross channel marketing campaigns to retail consumers,
data analytics and market research vendors, email marketers, and other consumer
facing marketing services.
·
Potentially Valuable Patent Pending: Provisional patent was filed
as well as a full patent application. The USPTO application number is 14/964,253
entitled INTERNET OF THINGS DEVICE MANAGEMENT PLATFORM with specific features
involving Real Time Interaction Management and driving re-targeting marketing
on social media - a huge potential area for growth.
·
Elegant Software
Architecture and Design: the CTO was instrumental in the design and architecture of Target
Stores very successful Cartwheel proximity marketing in-store system and has
added numerous additional capabilities to the new Company's platform. The
platform's API's and Software Developer Kit make it an ideal stand-alone system
or one that could be quickly and easily integrated into an existing suite of
consumer marketing capabilities such as CRM, consumer data and analytics,
real-time interaction management, Web based marketing, email marketing, and
social media.
Please contact me for more information.
No comments:
Post a Comment