2019
Revenue: $900 K proj Gross Margins > 90%
With over 10 years of combined research and development, the
software and technology have been fine-tuned and extensively tested. The
software has many built-in SEO features that can be customized at will. These features, along with other strategies
incorporated in their website production process, have allowed the company to
create a portfolio of websites that generate 100% organic search traffic.
Currently, the company’s websites receive approximately 6.5
million unique visitors/year, all of which is organic search engine traffic
from the major search engines. As such, the company does not have the need to pay
for marketing or SEO of any kind, giving it a large competitive advantage over
its competition.
·
Proven Methodology: The company’s
websites receive approximately 6.5 million unique visitors/year, all of which
is organic search engine traffic from the major search engines.
·
Proven Technology The company uses its proprietary software and
website production technology to create robust websites (in a semi-automated
fashion) that target large numbers of geographically-based keywords in a
variety of verticals.
·
Great Growth
Potential:
Owners operate this as a very profitable life-style business and have limited
growth. Their sites routinely outrank billion-dollar companies for very
expensive keywords in high-competition verticals like drug addiction rehab. The
Company is just scratching the surface for growth and income.
·
Powerful Geo-Targeting Technology: The ability to go
after geo-targeted longtail keywords on a large scale is another key feature. Company
can target thousands of combinations of longtail keywords on each site it
produces. This allows for flexibility, uniqueness among multiple sites, and the
ability to attack a niche from several different angles.
·
Scalability: The software and
semi-automated website production process allows for quick turnaround time. An
organization with the proper staff in place could easily produce 100+
websites/month, and there are dozens upon dozens of niches that can be
targeted, most of which the company has yet to explore in detail.
·
Superior Cost
Performance to Paid Search and SEO Services: Their business model that targets Pay
Per Call lead buying companies and uses highly effective
organic traffic generation far outperforms the paid search models especially on
the very expensive and competitive keywords.
·
Secure and Protected: The software code
is fully encrypted and cannot be copied to any other site without a license.
The software is highly secure and hacker-proof and their websites have ever
been hacked.
·
Scales Rapidly: Company sites
generate organic traffic with virtually no time delay. Websites that depend on
SEO for traffic are highly dependent on budget and time allowances for web
traffic to materialize. Not only do we get purely organic traffic, our traffic
converts.
·
Superior ROI: The total cost for
Company to produce a website from start to finish is usually $500 or less, and
full production can be accomplished in less than a day. This allows for a fast return on investment.
·
Flexible Integration: The software can be installed on any existing
website, including Wordpress blogs. Installing the software would allow
business owners and blog owners to expand their geographical search potential.
Dave Kauppi is a Merger and Acquisition Advisor and President of MidMarket Capital, providing business broker and investment banking services to owners in the sale of information technology, software, and other technology based companies. Dave is also the editor of the Exit Strategist Newsletter and author of the Book Selling your Software Company - An Insider's Guide to Achieving Strategic Value
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